The Federation of Small Businesses (FSB) is a UK-based organization supporting small and medium-sized businesses. It offers services like 24/7 legal advice, insurance, employment protection, and business banking. The FSB advocates for policy changes benefiting small businesses and provides networking opportunities. Its target audience includes self-employed individuals and businesses with fewer than 250 employees. The unique selling proposition is its comprehensive support package and lobbying efforts tailored specifically for small businesses, making it a powerful voice in UK business policy. The FSB's mission is to help smaller businesses achieve their ambitions through these services and advocacy[1][3][5].