FEDIAF, the European Pet Food Industry Federation, represents the European pet food industry, promoting safe, nutritious, and sustainable pet food products. They offer guidelines like the Nutritional Guidelines for Cats and Dogs, and the Guide to Good Practice for the Manufacture of Safe Pet Foods. Their target audience includes pet food manufacturers, EU authorities, and pet owners. FEDIAF's unique selling proposition is its role as a credible voice for the industry, fostering collaboration between manufacturers, authorities, and consumers to ensure high-quality pet food while advocating for responsible pet ownership and sustainability.