FIDx is a technology firm that integrates brokerage, insurance, and advisory services. It connects advisory firms to insurance carriers, simplifying the sale and management of annuities through a digital platform. FIDx offers tools for researching, proposing, and managing annuity products, enabling advisors to provide comprehensive financial advice. The target audience includes financial professionals and advisory firms. The unique selling proposition is its seamless integration of annuity solutions into existing wealth management platforms, making it easier for advisors to incorporate annuities into client portfolios without needing extensive insurance licensing[1][3][5].