Field Effect is a cybersecurity company based in Ottawa, Ontario, offering advanced security solutions and services to businesses of all sizes. They provide integrated IT security, threat surface reduction, training, and simulation capabilities. Their services include Managed Detection and Response (MDR) to detect and respond to cyber threats. The target audience includes small to medium-sized enterprises (SMEs) and larger businesses. The unique selling proposition is making premium cybersecurity accessible through a combination of world-class technology, human expertise, and a customer-centric approach, emphasizing simplicity and modularity[1][3][5].