Finance House PJSC is a UAE-based financial institution offering consumer and commercial finance, investments, insurance, and brokerage services. Their services include personal finance products like credit cards and business financing solutions. The target audience includes both individual and institutional clients. A unique selling proposition is their innovative financial solutions, such as the "Sanad" credit card with the lowest interest rate in the UAE, designed specifically for Emirati nationals. This focus on tailored products and commitment to supporting local development sets them apart in the market[1][3][5].