Financefair, formerly InvoiceFair, provides flexible funding solutions for businesses, converting invoices and future revenues into upfront growth capital. Their services include Line of Credit and Revenue-Based Finance, offering rapid access to working capital without equity dilution or lengthy delays[1][5]. The target audience is small to midsize enterprises (SMEs) in Ireland and the UK, particularly those underserved by traditional financial institutions[1][3]. The unique selling proposition is the ability to leverage technology for fast, data-driven funding decisions, offering a more accessible and efficient alternative to traditional financing methods[2][5].