The Financial Advice Association Australia (FAAA) is a professional association formed by the merger of the Financial Planning Association of Australia (FPA) and the Association of Financial Advisers (AFA) in 2023. It offers the CERTIFIED FINANCIAL PLANNER certification program and advocates for financial advisers and their clients. The FAAA targets financial professionals and consumers seeking financial advice. Its unique selling proposition is providing a unified voice for the financial advice industry, enhancing professional standards, and promoting consumer interests. Services include professional development, advocacy, and networking opportunities for members.