The Financial Consumer Agency of Canada (FCAC) protects consumers of financial products and services by enforcing compliance with federal legislation and promoting financial literacy. Services include supervising federally regulated financial entities, handling consumer complaints, and providing educational resources. The target audience is Canadian consumers of financial services. FCAC's unique selling proposition is its comprehensive oversight and education, ensuring consumers are informed and protected in the financial marketplace. This dual mandate sets FCAC apart as a dedicated consumer protection agency within Canada's financial sector[1][3][5].