Financial Counselling Australia (FCA) is the peak body for financial counsellors in Australia, advocating for a fairer marketplace and supporting the profession. FCA provides resources and support for financial counsellors, raises community awareness, and improves hardship processes for those in financial difficulty[1][3][4]. Their services include free financial counselling through the National Debt Helpline[2]. The target audience includes individuals and small businesses facing financial hardship. The unique selling proposition is offering free, independent, and confidential financial counselling services, promoting a fairer financial environment[1][2].