Financial Discipleship Canada is a Canadian charity that focuses on integrating Christian values with financial management. It offers services like estate planning through its Advisors with Purpose initiative, helping individuals align their financial decisions with their faith. The target audience is primarily Christians seeking to manage their finances in a way that reflects their religious beliefs. The unique selling proposition is providing a faith-based perspective on financial stewardship, encouraging Christians to view money and possessions as part of their discipleship journey, distinct from secular financial advice[1][2][3].