Financial Engines, now part of Edelman Financial Engines, offers comprehensive financial planning and investment management services. They provide wealth management, retirement planning, and workplace retirement solutions, managing over $270 billion in assets for 1.3 million clients across 7,000 companies[2][4]. Their unique selling proposition is the use of sophisticated algorithms and academic rigor to deliver personalized, tax-smart investment strategies[3]. Their target audience includes individuals and employers seeking professional financial advice, particularly those with 401(k) plans. The company's mission is to empower individuals to achieve greater financial clarity and meet their financial goals[1][4].