The Autorite des Marches Financiers (AMF), or Financial Markets Authority, is an independent public body in France responsible for safeguarding investments, ensuring transparency, and maintaining orderly financial markets. It regulates financial markets, listed companies, and intermediaries, while also promoting sustainable finance and innovation. The AMF's target audience includes investors, financial institutions, and market participants. Its unique selling proposition is its role as a driving force behind regulatory change at European and international levels, offering a robust framework for investor protection and market stability. The AMF also provides mediation services and promotes Paris as a financial hub[1][2][3].