The Financial Services Council New Zealand is a non-profit organization that serves as the voice of New Zealand's financial services sector. It aims to enhance financial confidence and wellbeing among New Zealanders. The council offers resources and initiatives focused on insurance, investments, KiwiSaver, and retirement planning. Its target audience includes financial service providers and consumers. The unique selling proposition is its comprehensive approach to financial education and advocacy, providing accessible information and promoting industry growth through strategic initiatives like "Money & You" and "Empower Women." This positions the FSC as a leader in financial literacy and sector development.