The Financial Services Union (FSU) is a trade union representing staff in the financial services sector, including banks, fintech companies, and life assurance firms across Ireland and the UK[1][2]. They offer support and representation on workplace issues like pay, leave entitlements, and health and safety[2]. Their target audience includes employees in the financial services industry. The FSU's unique selling proposition is its role as a collective voice for workers, advocating for fairness and equality in the workplace[2]. They pride themselves on being a representative and campaigning union based on shared values of decency and respect[2].