The Financial Technology Research Centre (FTRC) is a boutique fintech consultancy established in 1995, focusing on technology in the financial advice market. FTRC offers research and benchmarking systems to help financial advisers compare products and generate client reports. Their services cater to financial advisers, insurance companies, investment platforms, asset managers, and technology companies, aiming to improve consumer financial outcomes while reducing costs for clients. The unique selling proposition is providing detailed product comparisons and insights to enhance financial decision-making. Their target audience includes global financial institutions and fintech startups[1].