findependent is a Swiss fintech company offering an affordable investment app. They provide easy digital investment solutions, allowing users to create personalized ETF portfolios and invest with a user-friendly interface. Their target audience includes both novice and experienced investors, with a focus on making investing accessible to all. The unique selling proposition (USP) of findependent is its simplicity, affordability, and digital accessibility, making it easy for anyone to invest without needing extensive financial knowledge. They also offer features like fast onboarding and investment solutions for children, further expanding their appeal to a broad audience.