Fininvest is an Italian holding company controlled by the Berlusconi family, focusing on communications and entertainment. It owns significant stakes in MFE-MediaForEurope (formerly Mediaset), Mondadori, and Banca Mediolanum. Fininvest operates in sectors like television, publishing, finance, and sports, with companies like AC Monza and Teatro Manzoni. Its unique selling proposition is its diversified portfolio and strong presence in European media and finance. The target audience includes consumers of media content, financial services users, and investors seeking diversified investment opportunities. Fininvest's strategic direction emphasizes internationalization and digital technology.