FinMark Trust is a South African non-profit organization focused on promoting financial inclusion and regional financial integration. They create and analyze financial services consumer data to provide insights on served and unserved consumers, and implement programs to overcome market barriers. Their target audience includes low-income individuals and small businesses in the SADC region. FinMark Trust's unique selling proposition is its data-driven approach to enhancing financial inclusion, linking financial services to the real economy for economic inclusivity. Their services support economic development by making financial markets accessible to the poor[1][2].