FinTech Wales is a not-for-profit organization that champions the fintech and financial services industry in Wales. It offers services by linking industry and academia to develop talent, securing funding, and promoting the Welsh fintech ecosystem globally. The target audience includes fintech companies, financial services, and related businesses. FinTech Wales' unique selling proposition is its collaborative approach, creating a supportive ecosystem that enables fintechs to thrive through networking, skills development, and investment opportunities, positioning Wales as a global fintech hub[1][2].