First Avenue Investment Counsel Inc. is a Canadian investment management firm and multi-family office based in Toronto. They offer strategic financial and personal advice to successful individuals and families across Canada. Their services include portfolio management, financial planning, and family office services. The firm's unique selling proposition is its pension-style investment approach and alignment of interests with clients, as employees invest alongside them. This approach ensures transparency and eliminates potential conflicts of interest, providing clients with a personalized and integrated wealth management experience[1][3][5].