First Capital Bank Zimbabwe offers a wide range of financial services including transactional accounts, internet banking, debit cards, insurance products, and commercial services like lending and foreign exchange. Their target audience includes retail, small to medium businesses, corporate, and institutional clients. The bank's unique selling proposition is its comprehensive regional presence, strong customer focus, and innovative banking solutions, such as partnerships with RIA Financial Services for money transfers and enhanced funeral insurance products. This positions them as a leader in facilitating cross-border trade and providing convenient banking services across Zimbabwe and the SADC region[1][3][5].