First Citizens Bank and Trust Company, Inc., a subsidiary of First Citizens BancShares, Inc., offers a wide range of financial services including retail banking, mortgage banking, wealth management, and commercial banking. They serve consumers, businesses, and commercial clients across the U.S. Their services include deposit accounts, loans, investment products, leasing, and payment solutions. The bank's unique selling proposition is its "Forever First" approach, emphasizing personal relationships and long-term commitment, combining the resources of a large bank with the personal touch of a neighborhood bank. This approach appeals to those seeking stable, family-oriented banking services.