First Financial Federal Credit Union of Maryland provides a range of personal and banking services, including various accounts and loan options. Their services cater to individuals seeking financial solutions for personal needs. The target audience appears to be local residents and businesses in Maryland. The unique selling proposition (USP) is likely their member-centric approach, offering personalized financial services with competitive rates and terms. However, specific details about their USP are not explicitly mentioned on their website. They aim to meet all personal and banking needs with a focus on community involvement.