First Manhattan is a wealth management firm founded in 1964, providing investment advisory and wealth planning services to high-net-worth individuals and institutions. They manage over $34 billion in assets using a research-driven, long-term, value-oriented approach similar to Warren Buffett's strategies. Their services include discretionary investment management and personalized client service. The target audience includes high-net-worth individuals, partnerships, trusts, and institutional clients. The unique selling proposition is their long-term investment philosophy and deep research capabilities, allowing them to identify resilient companies for long-term growth. They also offer actively managed ETFs like FM Focus Equity ETF and FM Compounders Equity ETF[1][3][4].