First Mortgage Trust is a New Zealand-based non-bank lender specializing in property finance. They offer residential, commercial, industrial, and development loans, as well as bridging finance and equity release products. Their target audience includes property investors and developers. The company's unique selling proposition is its focus on conservative loan-to-value ratios and a diversified portfolio, ensuring stable returns for over 6,700 investors. With nearly 30 years of experience, they provide consistent returns, protecting and growing investors' wealth through a simple and reliable investment strategy[1][2][3].