First West Credit Union is a large Canadian credit union offering traditional banking services, financial advice, business banking, and asset management. It operates through four local brands: Envision Financial, Valley First, Island Savings, and Enderby & District Financial. The target audience includes individuals and businesses in British Columbia. The unique selling proposition is its localized approach, combining large-scale financial strength with community-focused service, allowing it to cater to unique regional needs while maintaining a personal touch. This approach helps differentiate it from larger, less personalized financial institutions.