FirstCash is a leading international operator of pawn stores and provider of technology-driven payment solutions. They offer services through over 3,000 retail locations in the U.S. and Latin America, selling a variety of merchandise and providing pawn loans. Their target audience includes cash and credit-constrained consumers. The unique selling proposition is their extensive network and focus on serving underbanked populations with accessible financial services and products. FirstCash also offers lease-to-own and retail finance solutions through a network of retail partners[1][3].