Fiserv is a multinational company providing financial technology and services to banks, credit unions, and other financial institutions. They offer payment systems, mobile banking, account processing, and digital banking solutions. Their target audience includes financial institutions, large enterprises, and small businesses. Fiserv's unique selling proposition is its comprehensive suite of financial technology solutions, enhanced by strategic acquisitions like First Data, which enables them to provide integrated services across the financial sector. This integration allows Fiserv to offer a broad range of services, making it a leader in the financial technology industry.