Fisher Funds is a New Zealand-based specialist investment manager established in 1998. They offer a range of services including KiwiSaver schemes, managed funds, and LifeSaver workplace superannuation. Their target audience includes individual investors and businesses. Fisher Funds employs an active investment approach, focusing on quality companies with sustainable models. Their unique selling proposition is their Smart Active Investment Management, aiming to outperform the market and provide above-average returns. They manage over $14.6 billion for more than 250,000 clients, making them a significant player in New Zealand's investment landscape[1][2][5].