Fisher Investments is a fee-only money management firm founded by Ken Fisher in 1979. It offers personalized investment strategies tailored to clients' goals, focusing on high-net-worth individuals, institutions, and small business retirement plans. Services include active portfolio management and 401(k) solutions. The firm's unique selling proposition is its active management approach, where the Investment Policy Committee regularly updates strategies based on market conditions. Fisher Investments serves over 170,000 clients globally, emphasizing transparency and fiduciary responsibility. Its target audience includes private clients and institutions seeking customized investment solutions.