Flood Re is a UK-based not-for-profit reinsurance company that provides flood insurance coverage to domestic properties at high risk of flooding. It aims to make flood insurance more affordable and available, particularly for low-income households. Services: Flood Re offers reinsurance to insurers, allowing them to manage flood-related risks. Target Audience: Homeowners in high flood risk areas. Unique Selling Proposition (USP): Flood Re caps premiums based on council tax bands, ensuring affordability for those in high-risk zones, and supports a transition to risk-reflective pricing by 2039[1][2][3].