Flora United International specializes in the direct import of stem-sorted bouquet fillers, exclusive flowers, foliage, and decorative products from South America, Africa, Asia, and Southern Europe[3][4]. They offer personalized advice on product selection and retail concept development to stimulate sales[4]. Their target audience includes florists and retailers seeking high-quality, exclusive floral products. The unique selling proposition is their long-term relationships with growers, ensuring consistent quality and exclusive offerings[3][4]. Flora United International is now part of the Import Division within Floral Trade Group, enhancing their product range and logistical capabilities[3].