Florida Blue is a not-for-profit, policyholder-owned health insurance company and an independent licensee of the Blue Cross and Blue Shield Association. It offers a range of health insurance services, including HMO coverage through Florida Blue Medicare, to residents and businesses in Florida. The company's mission is to improve health care access, affordability, and quality for Floridians. Its unique selling proposition is its focus on comprehensive health solutions and community engagement, aiming to enhance overall well-being through various health initiatives and events. Florida Blue serves approximately 4 million health care members.