The Florida Hospital Association (FHA) is a leading voice for healthcare in Florida, founded in 1927. It advocates for over 200 hospitals and healthcare systems, providing representation, education, and informational services to ensure high-quality patient care. FHA's services include state and federal advocacy, policy support, and patient safety initiatives. Its target audience is Florida's healthcare providers and patients. The unique selling proposition is FHA's comprehensive advocacy and support, enabling its members to navigate healthcare challenges effectively while prioritizing patient care and community service.