The Florida Municipal Power Agency (FMPA) is a nonprofit, wholesale electric utilities company serving 31 municipal electric utilities across Florida. It provides low-cost, reliable, and clean power through joint power supply resources like the All-Requirements Power Supply Project. FMPA's services include power generation, transmission, and energy conservation programs. The target audience is municipal utilities and their communities. The unique selling proposition is offering economies of scale and community-focused services, allowing local utilities to maintain low rates and reinvest in their communities[1][2][3].