The Florida Restaurant & Lodging Association (FRLA) is a non-profit trade association founded in 1946, serving as Florida's premier hospitality industry advocate. It protects, educates, and promotes the state's $111.7 billion hospitality industry, which employs 1.3 million people. FRLA offers legislative advocacy, regulatory compliance, and food safety training through SafeStaff and RCS Training. Its target audience includes independent hoteliers, restaurateurs, franchises, and suppliers. The unique selling proposition is its comprehensive support and advocacy for the hospitality sector, safeguarding members' interests and enhancing industry standards.