FNB Zambia is a commercial bank offering personal, commercial, and corporate banking services. It targets a diverse customer base, including large corporates, SMEs, youth, and pensioners. Services include transactional and savings products, lending, insurance intermediary services, and digital banking solutions. The bank's unique selling proposition is its focus on financial inclusion, convenience, and innovation, with offerings like cash back rewards and partnerships with mobile network operators. FNB Zambia aims to enhance customer experience through its "Twende 2 Kule" strategy, emphasizing people, platform, and customer-centric approaches[1][3][4].