Focus on Energy is a statewide program in Wisconsin that offers energy efficiency and renewable resource solutions to residents and businesses. They provide free energy-saving packs, incentives, and services to help manage energy costs and promote economic development. Their target audience includes Wisconsin residents and businesses. The unique selling proposition is delivering cost-effective energy solutions that benefit both the economy and the environment, keeping dollars within the state by reducing energy waste and reliance on external resources[1][2][3][5].