Fondeadora is a Mexican mobile-only bank offering digital banking services, including personal and business debit accounts linked to international Mastercard debit cards. Founded in 2018 by Norman Muller and Rene Serrano, it aims to connect every Mexican to the financial system[3]. Fondeadora targets individuals and businesses seeking accessible financial services, particularly the emerging middle class and those without bank accounts[1][3]. Its unique selling proposition is a savings-focused approach with high-yield accounts and fee-free transactions, positioning itself as a digital alternative to traditional banking[1][3].