Fondo de Empleados de Caracol Television (FODEMCA) is a Colombian company offering insurance and benefits to employees. It provides services such as savings, credit lines, aids, and benefits, along with virtual services[4]. The target audience includes employees of Caracol Television and associated companies. FODEMCA's unique selling proposition is its focus on enhancing employee well-being through financial services and benefits tailored specifically for its members[3][4]. The company aims to increase returns for its associates, offering digital credit applications and other conveniences[3].