Fonds FMOQ specializes in providing financial services exclusively to the medical community, particularly resident doctors. Their services include budgeting, debt management, investment advice, medical billing, and financial planning. They offer personalized strategies and objective recommendations, as their professionals are salaried rather than commission-based. The target audience is primarily medical professionals at various stages of their careers. The unique selling proposition is their multidisciplinary team and trust-based long-term guidance, tailored specifically to the financial needs of doctors[3][4].