Foord Asset Management is an independent, owner-managed investment boutique founded in 1981, based in Cape Town, South Africa. They offer premium investment management services to long-term investors, focusing on managing risk. Their services include collective investment schemes, general securities, and derivatives management[1][5]. Foord emphasizes sustainable investing, incorporating environmental, social, and governance factors into their stock selection process[3]. Their target audience includes long-term investors seeking stable returns. The unique selling proposition is their risk management approach and commitment to sustainable investing, which appeals to investors prioritizing long-term stability and ethical considerations[3][5].