Ford Money is a trading name of FCE Bank plc, a subsidiary of Ford Motor Company, offering online savings products in the UK. They provide easy-to-open and manage accounts with fair interest rates, supported by excellent customer service. Their services include flexible and fixed-term deposits, with deposits protected by the UK's Financial Services Compensation Scheme (FSCS). The target audience is UK savers seeking secure and straightforward savings options. The unique selling proposition is their Best Rate Guarantee, ensuring existing and new customers receive the best available interest rates, along with a trusted brand name and user-friendly online banking.