Ford Motor Company of Southern Africa is a leading automotive manufacturer in South Africa, operating as a wholly-owned subsidiary of the Ford Motor Company. Here are some key points about the company: - History: Founded in 1923 in Port Elizabeth (now Gqeberha), it was the first automobile manufacturer in South Africa, initially assembling Model T cars[1][3]. The company has a rich history, including the establishment of the Struandale Engine Plant in 1964 and the Silverton Assembly Plant[3]. - Operations: The company is headquartered in Pretoria and operates major facilities such as the Silverton Assembly Plant, where models like the Ford Ranger and Everest are produced, and the Struandale Engine Plant, which exports engines to over 148 countries[1][3]. - Market Presence: As of 2024, Ford holds about 10% of the South African market, making it the fourth-largest player[1]. The company has invested significantly in local operations, contributing to South Africa's GDP and employment[5]. - Investments and Milestones: Recent investments include a R15.8 billion investment in the Silverton Assembly Plant for the production of the Ford Ranger and related infrastructure[5]. The company also launched the Tshwane Automotive Special Economic Zone (TASEZ) in collaboration with the government[5]. - Employment and Economic Impact: Ford directly employs about 5,500 people in South Africa and indirectly supports around 60,000 jobs within the value chain[5]. Since 2009, Ford has invested approximately R27.4 billion in local operations[5].