FOREX AB is a Nordic foreign exchange bureau offering currency exchange services, travel-related products, and previously banking operations until 2022. They operate in Sweden, Denmark, Finland, and Norway with 80 stores. Their services include currency exchange, payment intermediation, and travel-related products. The target audience is primarily travelers and individuals needing currency exchange. The unique selling proposition is their extensive network of physical locations at strategic points like railway stations and airports, providing convenient currency exchange services for travelers. The company is owned by the Friberg family[2][3].