Formula 1 is the pinnacle of international open-wheel racing, managed by the Formula One Group. It offers a global motorsport spectacle, engaging audiences through races, media, and digital platforms. Services include broadcasting, event management, and licensing. The target audience has expanded from affluent individuals to a broader, younger demographic. The unique selling proposition is its blend of high-speed racing, cutting-edge technology, and global entertainment, enhanced by strategic partnerships like Netflix's "Drive to Survive" series. This shift has significantly increased fan engagement, reaching about 500 million fans worldwide[1][3][5].