Fort McMurray Wood Buffalo Economic Development & Tourism (FMWBEDT) is a not-for-profit corporation focused on driving economic competitiveness in the region. It offers services through four operational pillars: Brand & Marketing, Tourism, Business & Investment Attraction, and Entrepreneurship & Innovation. The target audience includes investors, businesses, and tourists. The unique selling proposition is its ability to leverage the region's energy sector and natural attractions to create new economic opportunities and promote tourism, fostering growth and innovation in a diverse and vibrant community[2][3].