Franklin Street is a full-service commercial real estate firm offering customized solutions with a client-first approach. They provide services in capital, insurance, sales, and leasing. Their target audience includes businesses and investors seeking real estate solutions. The company's unique selling proposition is its proactive and results-driven approach, focusing on delivering tailored solutions to clients. Franklin Street also operates in other sectors, such as apartment management and REIT investments, but the primary focus is on commercial real estate services[3][5].