Frasers Group is a British retail, sport, and intellectual property group, operating under brands like Sports Direct, House of Fraser, and Flannels. They offer sports, fashion, and lifestyle products through physical stores and e-commerce platforms. Their target audience includes sports enthusiasts and fashion consumers. The unique selling proposition is their low-margin business model, allowing for competitive pricing, and strategic acquisitions to expand their brand portfolio. This approach enables them to maintain a strong market presence across the UK, Europe, and Asia[1][3][4].