Freddie Mac is a government-sponsored enterprise (GSE) that supports the U.S. housing market by purchasing and securitizing mortgages, providing liquidity to lenders. It operates in the secondary mortgage market, buying loans from lenders and selling them as mortgage-backed securities to investors. Freddie Mac's services include supporting single-family and multifamily housing through its divisions. The target audience includes homebuyers, homeowners, renters, and lenders. Its unique selling proposition is providing stability and affordability to the housing market, ensuring a reliable supply of mortgage funds across economic cycles. This helps lenders offer more loans, supporting homeownership and rental housing nationwide[1][2][4].